Delhi, November 12, 2007- Freedom HIV/AIDS, the mobile phone
games initiative to combat HIV/AIDS in India and Africa has won
the global Changemakers competition on "Why Games Matter:
A Prescription for Improving Health and Health Care". The
project was declared the most innovative health based gaming project
from a diverse group of organizations from across the globe that
have showcased their most successful strategies to transform health
and health care in the "Why Games Matter" competition.
The link of the award can be viewed at:
The award has been instituted by Changemakers - an initiative
of Ashoka, in partnership with the Robert Wood Johnson Foundation
(RWJF). The Competition utilizes Changemakers' online, open source
competition model, which attracted entries from 13 countries.
The eminent panel of judges include Janice Nall, Director Division
of eHealth Marketing at the National Center for Health, Centers
for Disease Control and Prevention; Chinwe Onyekere, Program Officer,
Robert Wood Johnson Foundation; David Rejeski, Serious Games Initiative,
Woodrow Wilson International Center for Scholars; Dr. Skip
Research Scientist & Research Professor, Institute for Creative
Technologies & School of Gerontology, USC.
After the selection 14 finalists, the global Changemakers community
was invited to comment on finalists' entries and vote for the
winners. The freedom HIV/AIDS Project of ZMQ Software Systems
received maximum votes to top the list of three winners. ZMQ will
receive US $5,000 and will attend the Changemakers Change Summit
at the RWJF-sponsored Games for Health Conference in Baltimore,
MD in May 2008. ZMQ will have opportunities to connect with
key decision-makers, investors, and others in the Video-games
and Health Care arena.
is the largest social initiative using
mobile phone games and mobile health management solutions &
tools to fight HIV/AIDS, reaching to over 42 million users in
Asia and Africa. The project is a CSR program of ZMQ Software
Systems, India. The projects serves as the prime resource center
for knowledge and health management tools on HIV/AIDS using the
reach of mobile phone networks. Freedom HIV/AIDS is a pioneering
initiative to create awareness about HIV/AIDS to under-privileged
communities of the world through the mobile games. The project
is innovative in 2 ways; firstly for the methodology of presentation
of highly serious information by using Games, and secondly the
mode of dissemination by exploiting the reach of mobile networks.
The project is running successfully in India, Kenya, Tanzania,
Uganda, Malawi, Namibia and Mozambique.
Hilmi Quraishi, the Chief Architect of the initiative, said, "Fortunately
or unfortunately, Mobile reach and HIV/AIDS has seen a parallel
growth. Mobile devices are the most widely spread technology tool
in the hands of a common man. Using this reach of device, we can
fight HIV/AIDS by creating awareness and health management tools".
Freedom HIV/AIDS is a social initiative of ZMQ Software
Systems - an eLearning Gaming and Human Performance Solutions
company based in New Delhi, India. ZMQ is an innovative company,
which spends 12% of its profits for social development initiatives.
ZMQ is committed to develop innovative technology tools to combat
HIV/AIDS globally and is a member of Global Business Coalition
on HIV/AIDS, Malaria and Tuberculosis. ZMQ is committed to develop
technology tools for common man on Education, Awareness, and Basic
Health Management and fight diseases in the world. . For more
information, visit www.zmqsoft.com.
Changemakers is an initiative of Ashoka: Innovators for
the Public. Changemakers focuses on the rapidly growing world
of social innovation. It provides solutions and resources needed
to help everyone become a changemaker and presents compelling
stories that explore the fundamental principles of successful
social innovation around the world. Changemakers is building the
world's first global online "open source" community
that competes to surface the best social solutions, and then collaborates
to refine, enrich, and implement those solutions. Changemakers
begins by providing an overarching intellectual framework for
collaborative competitions that bring together individual social
change initiatives into a more powerful whole. For more information,
The Robert Wood Johnson Foundation focuses on the pressing
health and health care issues facing our country. As the nation's
largest philanthropy devoted exclusively to improving the health
and health care of all Americans, the Foundation works with a
diverse group of organizations and individuals to identify solutions
and achieve comprehensive, meaningful and timely change. The Foundation's
Pioneer Portfolio supports innovative ideas and projects that
may trigger important breakthroughs in health and health care.
Projects in the Pioneer Portfolio are typically future-oriented
and look beyond conventional thinking to explore solutions at
the cutting edge of health and health care. For more than 35 years
the Foundation has brought experience, commitment, and a rigorous,
balanced approach to the problems that affect the health and health
care of those it serves.For more information, visit www.rwjf.org.